Fueling Marketing Growth, Driving Marketing Strategy.

Drives global organizations market expansion & revenue growth through data-driven marketing strategy, process optimization & MarTech integration.

  • Global marketing strategy & operations leader
  • Drives revenue growth through data-driven strategies
  • Expert in MarTech integration and process optimization
  • Proven success in B2B/B2C across diverse industries
  • Leads cross-functional teams to achieve measurable results
Contact Jeremy
Jeremy's Resume
15%+
Lead Conversion Performance
  • 15%+ Lead Conversion Performance - OEM Manufacturers
  • 29.6% IPO Discount Retailer Grocery Outlet raising $400M
  • $26M Series B Round B2B SaaS Home365
  • 20% Awareness & Paid Traffic Increases YOY

Industries​

  • B2B & B2C
  • Advertising & Marketing Agency
  • Technology & SaaS
  • E-commerce
  • Financial Services
  • Retail
  • Manufacturing OEM

About Jeremy

  • Improving marketing technology efficiency, increasing lead conversion rates, enhancing brand engagement, and boosting sales and revenue across multiple global markets - just your average day for Jeremy.
  • Takes pride in scaling teams, fostering innovation, and implementing scalable marketing solutions that fuel long-term business success:

Core Skills

  • Global Marketing Strategy & Leadership
  • Brand Positioning & Growth
  • Marketing Analytics & Performance Tracking
  • Lead Generation & Conversion
  • Campaign Management & Optimization
  • MarComm Technology & Automation
  • Market Research & Competitive Analysis
  • Budgeting & Resource Allocation
  • Team Development & Leadership

Case Studies

Situation

Home365 Story & Strategy - 2022. VC Backed Home365 needed to drive increasing ARR to hit series B round, as well as continue to grow

Actions

Rolling out a brand refresh update and increased engagement from owners, investors and tenants

Task

A digital story and strategy need. Connecting with their primary audiences and driving revenue (investors and landlords) digitally was a challenge. There was a needed to recruit new realtors and investors in a similar way to a franchisee model

Results

Increased property under management and new investor / realtor acquisition lead to growth in 2022

Home365.co (before)

home365 Before

Home365.co (after)

home365 After

Situation

Lift, Inc. Rebrand & Recruitment - 2020.
Overall goal: Increase number of hired service technicians by 5%
Secondary goals: Increase quantity and quality of recruiting leads for service technicians & maintain site traffic average

Actions

  • Update website to ensure traffic conversion - Old Site (via Internet Archive)
  • Create coordinated email drip campaign with systematic A/B testing combined with YouTube ads and Facebook retargeting to drive quality leads to site
  • Analyze results and refine messaging at 30/60/90
  • Refresh creative and redeploy

Task

Campaign Target
  • Increase Site Traffic by 20% in 3-6 months
  • Increase conversion rate by 2%

Results

  • Homepage Site View increased from 1.4k/mo to 3.1k/mo by 55%
  • Service technician form conversions increased from 10/mo to 120/mo by 91%
  • Service Technician headcount increased from 170 to 181 by 6%
  • Maintained site traffic: Last 28 Day average 3.1k
  • New recruiter position created to maintain growth and drive future results

Lift, Inc. - Who We Are (YouTube)

Facebook Hiring Ad - Lift, Inc.

Situation

X-Z Lab Strategy, Website & Collateral - 2014. Overall goal: Generate Website conversions and increase YOY by 5%. Establish brand in US market and set up verticals

Actions

  • Messaging and strategy implemented, along with tradeshow and collateral integration
  • Web site developed (WordPress)

Task

Create Site Traffic and drive to 2.5k/mo in 3-6 months

Results

  • Site traffic increased by >5% after 1 year
  • Established brand in US market

"...[Jeremy] has proven to be a well-rounded marketer with knowledge, experience, and perspective..."
“Over the years I have known Jeremy, he has proven to be a well-rounded marketer with knowledge, experience, and perspective on everything from digital advertising and lead generation, email, dashboards. But what makes him especially talented is the way he is able to view all the different parts a pieces as a whole, identifying areas for opportunity and improvement.”

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- Joseph (Mitton) Lohmann
“Jeremy does an excellent job leading social media efforts, as well as providing leadership, and mentorship to the team. Since Jeremy has a diverse background in the function, he is able to be creative in developing a clear and concise marketing strategy.”

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- Jess Barreda
“In a very hectic work environment, Jeremy was willing to do any task we needed at the time across CRM, SEM, SEO, design, etc, often at a moments notice. It's clear he has worked in many different work environments and companies, which proves helpful in his ability to work in various platforms and teams.”

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- Chad Gallagher
“When you want something done right and on time, Jeremy is the one to go beyond acceptable to going the extra mile. He not only meets expectations but will shock you with his ambitious and focused work ethic.  When I have worked with Jeremy, he displayed a confident yet humble demeanor while progressively reaching the groups goals on campaigns.”

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- Carlos (Cody) Knight

Certifications

Oracle CX Marketing Eloqua LE

- Oracle

Digital Advertising • Digital Marketing • Sales Management

- HubSpot Academy

Salesforce Marketing Certifications

- Salesforce Marketing Cloud

Articles

AI & The Future of Marketing Design

Contact

+1 (925) 788-8141

jeremy.b.belk@gmail.com

/jbelk/

Let's grab a coffee and chat.