Case Studies

Situation

Home365 Story & Strategy - 2022. VC Backed Home365 needed to drive increasing ARR to hit series B round, as well as continue to grow

Actions

Rolling out a brand refresh update and increased engagement from owners, investors and tenants

Task

A digital story and strategy need. Connecting with their primary audiences and driving revenue (investors and landlords) digitally was a challenge. There was a needed to recruit new realtors and investors in a similar way to a franchisee model

Results

Increased property under management and new investor / realtor acquisition lead to growth in 2022

Home365.co (before)

home365 Before

Home365.co (after)

home365 After

Situation

Lift, Inc. Rebrand & Recruitment - 2020.
Overall goal: Increase number of hired service technicians by 5%
Secondary goals: Increase quantity and quality of recruiting leads for service technicians & maintain site traffic average

Actions

  • Update website to ensure traffic conversion - Old Site (via Internet Archive)
  • Create coordinated email drip campaign with systematic A/B testing combined with YouTube ads and Facebook retargeting to drive quality leads to site
  • Analyze results and refine messaging at 30/60/90
  • Refresh creative and redeploy

Task

Campaign Target
  • Increase Site Traffic by 20% in 3-6 months
  • Increase conversion rate by 2%

Results

  • Homepage Site View increased from 1.4k/mo to 3.1k/mo by 55%
  • Service technician form conversions increased from 10/mo to 120/mo by 91%
  • Service Technician headcount increased from 170 to 181 by 6%
  • Maintained site traffic: Last 28 Day average 3.1k
  • New recruiter position created to maintain growth and drive future results

Lift, Inc. - Who We Are (YouTube)

Facebook Hiring Ad - Lift, Inc.

Situation

X-Z Lab Strategy, Website & Collateral - 2014. Overall goal: Generate Website conversions and increase YOY by 5%. Establish brand in US market and set up verticals

Actions

  • Messaging and strategy implemented, along with tradeshow and collateral integration
  • Web site developed (WordPress)

Task

Create Site Traffic and drive to 2.5k/mo in 3-6 months

Results

  • Site traffic increased by >5% after 1 year
  • Established brand in US market